Saturday, February 21, 2009

Face time

Another motivating factor for teams to stay out of the play-in game: Face time. Publicity. Recruiting run.

America East will receive unprecedented television coverage for the upcoming conference tournament. The league and the University at Albany recently announced that Time Warner Cable will televise the entire quarterfinal round from SEFCU Arena.

It's the first time in league history that all quarterfinal round games will appear on TV and somebody (the loser of the play-in game) will not get any regional publicity.

Lose in the play-in game and fans who tune in on television won't even know the school exists. I know, it seems pretty insignificant. But in this world of instant gratification, perception is reality. And if you're not around on Saturday of the league tournament, it's as if you weren't there.

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